Pharmaceutical representatives do influence physician behaviour
نویسندگان
چکیده
منابع مشابه
Physician Behaviour towards Marketing of Pharmaceutical Products
Understanding physician behaviour is always critical for marketers of pharmaceutical companies.. These days different brands are in the field, increasing the size of the market. In this competition medical practitioner and physician are the key customers for this industry. Thus they are the prime focus for the marketing strategy. Product, price and promotion are the key ingredients where the ma...
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INTRODUCTION One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL The aim of this study was to determine which features of PSR's are most valued by Slovenian family physicians (FPs). METHODS We performed a cross-sectional observational postal survey in FPs. We sent the invitation for cooperation in the study...
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Purpose To examine relationships between pharmaceutical representatives and obstetrician–gynecologists and identify factors associated with self-reported reliance on representatives when making prescribing decisions. Method In 2006–2007, questionnaires were mailed to 515 randomly selected physicians in the American College of Obstetricians and Gynecologists’ Collaborative Ambulatory Research Ne...
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Although the conventional wisdom is that representatives to the Japanese Diet are “pipelines” between the national treasury and local constituents, who have great influence over the distribution of central government transfers to and within their districts, the systematic empirical evidence that this influence exists is relatively weak. This paper uses two identification strategies to estimate ...
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Vol. 37 No. 5 • May 2012 • P&T® 261 mivacurium following a sales visit by a pharmaceutical representative. The carton of mivacurium was delivered to the pharmacy and was placed in stock next to metronidazole. Both products were packaged in foil overwraps. Before the error occurred, metronidazole had been the only foil-wrapped, premixed solution in the pharmacy; miva curium was not on the formul...
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ژورنال
عنوان ژورنال: Family Practice
سال: 2009
ISSN: 0263-2136,1460-2229
DOI: 10.1093/fampra/cmp033